1. Collection of Personal Information from Site Visitors

Traffic Technologies, Inc. may collect or track (1) the home server domain names, e-mail addresses, type of client computer, files downloaded, search engine used, operating system, and type of Web browser of visitors to the Site, (2) the e-mail addresses of visitors that communicate with Traffic Technologies, Inc. via e-mail, (3) information knowingly provided by the visitor in online forms, online resume submissions, registration forms, surveys, e-mail, and other online avenues (including, without limitation, demographic and personal profile data), and (4) aggregate and user-specific information regarding which pages Site visitors access.

Traffic Technologies, Inc. may place Internet “cookies” on visitors’ hard drives. Internet cookies save data about individual visitors, such as the visitor’s name, password, user-name, screen preferences, and the pages of a site viewed by the visitor. When the visitor revisits the Site, Traffic Technologies, Inc. may recognize the visitor by the Internet cookie and customize the visitor’s experience accordingly. Visitors may decline Internet cookies, if any, by using the appropriate feature of their Web client software, if available.

When a visitor performs a search within the Site, Traffic Technologies, Inc. may record information identifying the visitor or linking the visitor to the search performed. Traffic Technologies, Inc. may also record limited information for every search request and use that information to solve technical problems with the services available directly or indirectly in connection with the Site and to calculate overall usage statistics.

2. Use of Personal Data Collected

Personal data collected by Traffic Technologies, Inc. may be used by Traffic Technologies, Inc. for many reasons, for example, for editorial and feedback purposes, for marketing and promotional purposes, for a statistical analysis of users’ behavior, for product development, for content improvement, for fulfillment of a requested transaction or recordkeeping, or to customize the content and layout of the Site. Aggregate data on visitors’ home servers may be used for internal purposes, and individually identifying information, such as names, postal and e-mail addresses, phone numbers, and other personal information which visitors voluntarily provide to Traffic Technologies, Inc. may be added to Traffic Technologies, Inc.’s databases and used for future calls and mailings regarding Site updates, new products and services, and upcoming events.

Traffic Technologies, Inc. also may use Site visitor data to contact the Site visitors regarding changes to the privacy statement, and any other policies or agreements relevant to Site visitors.

3. Disclosure of Personal Data to Third Parties

Aggregate data on visitors' home servers may be provided to marketing, promotion, and similar firms. Identifiable and non-identifiable visitor information and data which visitors provide to Traffic Technologies, Inc. may be provided to third parties who provide products, information, or services which Traffic Technologies, Inc. believes that visitors may be interested in directly or indirectly purchasing or obtaining. Identifiable or non-identifiable data also may be disclosed or distributed to another party with which Traffic Technologies, Inc. enters or reasonably may enter into a corporate transaction, such as, for example, a merger, consolidation, acquisition, or asset purchase, or to a third party pursuant to a subpoena, other form of legal process, or a request by or on behalf of any local, state, federal, or other government department or agency.

While Traffic Technologies, Inc. may undertake efforts to see that any third party to which Traffic Technologies, Inc. shares, rents, sells, or otherwise discloses personal data is under a contractual obligation to use the personal data solely for the purposes for which the data was disclosed, such third parties are independent third parties over which Traffic Technologies, Inc. exercises no control, and Traffic Technologies, Inc. is not responsible for their conduct, actions, omissions, or information handling or dissemination practices and Traffic Technologies, Inc. will not be liable therefore.

This Site may contain links to other World Wide Web sites or advertisements for or placed by third parties. Additionally, portions of this Site may be hosted or operated by third parties. Traffic Technologies, Inc. is not responsible for the privacy or data collection practices of such Web sites, advertisers, or third parties, or for the content of any third-party Web sites or advertisements. It is possible that these links, hosted portions of the Site, or advertisements, themselves, may be used by third parties or others to collect personal or other information about Site visitors. It is solely the visitors’ obligation to review and understand the privacy practices and policies of these other Web sites and of these advertisers and third parties.

4. Security Measures

Traffic Technologies, Inc. has implemented numerous security features to prevent the unauthorized release of or access to personal information. For example, employees responsible for operation and maintenance of the Site are asked to sign a non-disclosure agreement. Please be advised, however, that the confidentiality of any communication or material transmitted to or from Traffic Technologies, Inc. via this Site or e-mail cannot be guaranteed. Accordingly, Traffic Technologies, Inc. is not responsible for the security of information transmitted via the Internet. Instead of communicating with Traffic Technologies, Inc. via e-mail or the Internet, visitors can contact Traffic Technologies, Inc. by mail at 103 Executive Drive, Suite 202, New Windsor, New York 12553, or by phone at 845.567.9876.

5. Opt-Out Right

Except in connection with Traffic Technologies, Inc.’s provision of services, information, and products requested by a visitor, the visitor may opt out of having his or her personally identifiable information, which has been voluntarily provided to Traffic Technologies, Inc. through an account registration, customer order, or electronic news or information subscription, prospectively retained by Traffic Technologies, Inc., used by Traffic Technologies, Inc. for secondary purposes, or disclosed by Traffic Technologies, Inc. to third parties by contacting Traffic Technologies, Inc. via postal mail, e-mail, or telephone at the addresses set out above. (This does not apply to collection of the type of Web browser of the visitor to the Site or to information provided or collected that does not meet the above description.)

6. Access to and Ability to Correct Personal Data

Upon a visitor’s request via postal mail, e-mail, or phone, Traffic Technologies, Inc. will provide to the visitor a summary of any personally identifiable information retained by Traffic Technologies, Inc. regarding the visitor, which information has been voluntarily provided to Traffic Technologies, Inc. through the Site through an account registration, customer order, or electronic news or information subscription. A visitor may modify, correct, change or update their personally identifiable information by contacting Traffic Technologies, Inc. via postal mail, e-mail, or telephone at the addresses or numbers above.

7. Right to Change Privacy Statement

Traffic Technologies, Inc. may change this Privacy Statement at any time. Notice of any new or revised Privacy Statement, as well as the location of the new or revised statement, will be posted on the Site for at least 60 days after the change. It is the obligation of users visiting the Site before the change to learn of changes to the Privacy Statement since their last visit. Any change to this Privacy Statement shall be effective as to any visitor who has visited the Site before the change was made.

8. Date Privacy Statement Effective

This Privacy Statement is effective July 28, 2007.